IDENTITY + PACKAGING
LifeStride is a healthy living footwear brand that designs on-trend, easy to wear, affordable shoes with 24/7 comfort.
The purpose of this rebrand was to appeal to the new target consumer, which is a wide age range, from a teenager shopping for her first pump to the mom on the go. Making the script in the identity a little more youthful and easier to read, this custom hand drawn logo conveys movement to reflect the brand’s product attributes.