Rosie Cheeks Cotton Candy offers the largest clouds of sugary goodness in St. Louis. All-natural gourmet, hand-spun cotton candy is light and airy, subtly sweet, and soft to the touch.
Rosie Cheeks adds a touch of sparkle to any birthday party, bridal shower, baby shower, or special event. And the cart is a total vibe!
80 YEARS and COUNTING
Since 1940, LifeStride has been there for the woman seeking “the smart point of view in shoes.” Offering the style you want, plus the perfect fit, at a price you feel smart for spending.
This rebrand marks a new era for LifeStride, with innovative product design and a modern brand aesthetic.
Beauty in the Simple Wins
Life is beautiful chaos. We’re always on the go, and we wouldn’t have it any other way. Amidst it all, we find beauty in the everyday. Connecting with a friend. Playtime with the kids. Finding must-have styles that make us feel like our true selves at a price we love. Because we’re all about the simple wins that bring joy to your everyday.
photographer — Meredith Bruner
creative director — Laura Coggins
senior art director — Megan Reilly
dp — Russell Tandy
producer — Katie St. Peter of KSP Productions
wardrobe/stylist — Steph Ashmore
hair & makeup — Prisca Wille
props — Elwira Miezal
talent — Chloe Hayward, Dajia Wilson, Mariana Dantec
10 YEARS.
3 MILLIONS PAIRS.
5000+ FIVE STAR REVIEWS.
Celebrating a decade of the Parigi —
America’s #1 Pump
The most classic, comfortable pump you’ve ever worn. A timeless round-toe heel with a just-right heel height you can wear anywhere, anytime, with anything. Plus, unparalleled Soft System comfort, all at a price you can feel great about.
photographer — Meredith Bruner
creative director — Laura Coggins
senior art director — Megan Reilly
dp — Russell Tandy
producer — Katie St. Peter of KSP Productions
wardrobe/stylist — Steph Ashmore
hair & makeup — Prisca Wille
props — Elwira Miezal
talent — Chloe Hayward, Dajia Wilson, Mariana Dantec
POSTER DESIGN
Local Lands is poster show exploring local parks, greenways, rivers and trails.
Saint Louis sits at the confluence of three mighty rivers — the Mississippi, Missouri, and Illinois — at the end of the sprawling Missouri River valley. The rolling hills that cradle our neighborhoods are the transition between the grassy plains and the wooded Ozark Mountains. Forest Park is one of the largest and most beautiful urban parks in the world. Between Gateway Arch National Park in the East to the Katy Trail in the west, our region holds over 600 parks, 130 miles of greenways and over 100 miles of trails. The Local Lands STL Poster Expo celebrates this abundance of public outdoor spaces with posters from 40+ local designers and illustrators.
Poster exhibition at Work & Leisure in St. Louis 4.29-5.1.22.
100% of poster proceeds are donated to River City Outdoors.
TRADESHOW
LifeStride Showroom in New York featuring wooden textural wall with dimensional logo.
Rykä booth design for Outdoor Retailer 2022 and The Running Event 2022.
LifeStride Showroom in New York featuring wedding + party floral display.
Dr. Scholl’s Shoes Showroom in New York featuring a timeline wall of the brand’s history of the iconic original sandal.
CREATIVE DIRECTION
Iconically Scholl’s —
photographer — Adrian Doza
producer — Amy Uratzu of Majime Productions
creative director — Laura Coggins
art director — Kelsey Conrad
dp — Luke Lovell
wardrobe/stylist — Sarah Kensell
hair & makeup — Prisca Wille
props — El Miezal
talent — Tristan Watson, Ashley Perich, Valyn Dobson + Eva Shafil
CREATIVE DIRECTION
It’s Your Moment — From your morning meeting to a night out on the town to much-deserved me time, you’ve got the flexibility and confidence it takes to show up in style. On-the-go and on your game — that up-for-anything attitude never fails to take you somewhere new and exciting.
And we’re there for you at every step. We make chic, sophisticated shoes with 24/7 comfort that fit your life, wherever it takes you. We’re talking sporty sneaks for carpool, chic pumps for big meetings, strappy sandals for date night, and beyond. Because every moment is your time to shine.
photographer — Meredith Bruner
creative director — Laura Coggins
art director — Megan Reilly
dp — Kai Erber
producer — Katie St. Peter of KSP Productions
wardrobe/stylist — Steph Ashmore
prop stylist — Ashley Hutchinson
hair & makeup — Domanique Keegan
talent — Angelica D, Nattalie Marley & Keegan
POSTER DESIGN
The theme of the show:
‘Things I (should have) learned in school’.
The world is full of different environments, people, places, cultures and sometimes it feels nearly impossible to learn everything about every thing. It is an endless journey to find all the answers, but in your corner of the world, you have the power to make things happen…
When you discover greatness in your life…strive to repeat it. It will eventually make waves.
Never stop learning.
—
Poster exhibition at UMSL 10.13.19
Photo taken from off the coast of Mexico near Cabo San Lucas
REBRAND
Honey Darling Co. offers sweet southern tees for kids and mommas that inspire confidence and even conversation. High-quality tees in small batches, hand screen-printed by southern momma, Amanda Duncan.
I rebranded Honey Darling Co. to be fun and modern, reflective of Amanda’s personality. This shines through in the logo marks, color palette and pattern.
CREATIVE DIRECTION
MADE FOR WOMEN — The firsts. The experts. By women, for women, starting with our founder Sheri Poe. We were the first brand ever to create athletic shoes specifically for a woman’s unique foot shape, muscle movement and build. And we’re the only athletic shoe company solely dedicated to women.
It’s a mission we’ve always believed in and celebrate every day. Because there’s strength and joy in a world that’s made for us. And we deserve nothing less.
photographer — Adrian Doza
producer — Amy Uratzu of Majime Productions
creative director — Laura Coggins
art director — Natalie Johnson
dp — Jeff Jones
wardrobe/stylist — Anna Brockmeyer
hair & makeup — Prisca Wille
props — El Miezal
talent — T-Agé Anadi, Nastasya Generalova, Hannah Roberts
CREATIVE DIRECTION
It’s Your Moment — From your morning meeting to a night out on the town to much-deserved me time, you’ve got the flexibility and confidence it takes to show up in style. On-the-go and on your game — that up-for-anything attitude never fails to take you somewhere new and exciting.
And we’re there for you at every step. We make chic, sophisticated shoes with 24/7 comfort that fit your life, wherever it takes you. We’re talking sporty sneaks for carpool, chic pumps for big meetings, strappy sandals for date night, and beyond. Because every moment is your time to shine.
photographer — Meredith Bruner
creative director — Laura Coggins
art director — Megan Reilly
producer — Amy Uratzu of Majime Productions
producer — Katie St. Peter of KSP Productions
wardrobe/stylist — Steph Ashmore
prop stylist — El Miezal
hair & makeup — Prisca Wille
talent — Angelica D & Keegan
CREATIVE DIRECTION
photographer — Adrian Doza
producer — Amy Uratzu of Majime Productions
creative director — Laura Coggins
art director — Kelsey Conrad
s22 dp — Jesse Natale
f22 dp — Luke Lovell
wardrobe/stylist — Sarah Kensell
hair & makeup — Prisca Wille
props — El Miezal
ss22 talent — Ariel Toole, Josiah Sylstra + Ella Weisskamp
f22 talent — Tristan Watson, Ashley Perich + Ariel Toole
ILLUSTRATION
Westerly Commons is a casual, Southern California based brand that celebrates kids and good vibes.
These designs were developed for SS16. Photographed by Jennie Corti.
CREATIVE DIRECTION
Two iconic American brands combined: Dr. Scholl’s Shoes partnered with Kate Spade New York on rich, playful colors and prints for the iconic Original Sandal, featured at New York Fashion Week.
2020 & 2019
photographer — Izaiah Johnson
creative director / stylist — Laura Coggins
IDENTITY, PHOTOGRAPHY + SOCIAL DESIGN
Boys + Oils is my essential oil instagram account. I wanted to brand it to add personality. There is so much to learn about essential oils and I wanted to be able to create a colorful system paired with a minimal photography aesthetic for sharing all of the information about oils, products, recipes and promotions.
POSTER DESIGN
Type Hike is a collaborative design project including 60 designers and typographers, each created a unique design for a park they love in celebration of the National Parks Service centennial in August 2016. The project is organized by David Rygiol and James Louis Walker.
This series has been exhibited in galleries across the country and added to the permanent collection of the Library of Congress and has been featured on Fast Co, Comm Arts, Dwell, Dribbble and more.
Poster exhibition at Poler Laguna December 2016.
PACKAGING DESIGN + LETTERING
Sunny and Cheer is a baby + kids brand based in California, specializing in reviving vintage found fabrics and re-making them into limited edition goods for hip and happy little people...Living in the Sunshine.
The packaging was designed for their baby booties, the tagline was hand lettered for the insert, which is perforated to double as a wall art.
CREATIVE DIRECTION
producer — Amy Uratzu of Majime Productions
dp + edit — Jesse Natale
creative director — Laura Coggins
IDENTITY, BRANDING, PACKAGING + COLLATERAL
Oat My Goodness is a family-owned business offering hand-crafted granola made in small batches from premium ingredients, found in Whole Foods Markets and other retailers in the Mid-Atlantic Region.
ART DIRECTION + MODELING
Dr. Scholl's Shoes is a healthy living footwear brand that designs fashionable and functional shoes for active, everyday lives.
These photos were styled for social media and print collateral for the brand.
FONT DESIGN
We live in a society of comparison. Someone will judge you, whether it’s the way you look or what size you are. But size doesn’t matter, don’t let them hold you back.
I created this san serif typeface with varying widths and heights to represent the people in this world.
IDENTITY + COLLATERAL
Joan Schade is a local hair stylist in Saint Louis. She was in need of a logo and business card that doubled as an appointment card for her clients.
IDENTITY, BRANDING + COLLATERAL
Uncharted Service is a complete marine repair shop located off the Mississippi river...almost anything anywhere.
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LAYOUT DESIGN
ADDY Award: Special Judges Citation for Elevated Brand Experience, February 2014
Dr. Scholl's Shoes is a healthy living footwear brand that designs fashionable and functional shoes for active, everyday lives.
This lookbook was designed for retailers to learn about the brand and see the collection.
TYPOGRAPHY
One wooden sandal started it all. Dr. Scholl’s Shoes’ OG founder Dr. William Scholl changed the game with a forever iconic wooden sandal loved by fashion icons since day one. Now the fashion revolution continues with Forever Original, a feel-good collection of modern-meets-vintage styles with all the retro vibes and all the love for the Earth.
This Forever Original lockup was designed to celebrate Dr. Scholl’s Shoes’ 60th anniversary of their iconic original sandal in 2019.
—
Denim jacket embroidered by Daily Disco.
Animation by Natalie Johnson.
VIDEO + PRODUCTION
Dr. Scholl’s Shoes collaborated with Mvstermind, a Saint Louis based rapper on a custom shoe design. This short video captures the behind the scenes of the collaboration process, the reveal, and footage from his exclusive concert at Zappos Headquarters in Las Vegas.
dp + edit — Laura Coggins
product designer — Claude Leco
talent + music — Mvstermind
IDENTITY, BRANDING, COLLATERAL + BOOTH DESIGNS
The Tiny Company is a online curated baby and kids boutique on a mission to bring brand awareness to rural areas...big city brands for small town kids.
IDENTITY, BRANDING, WEBSITE DESIGN + PRODUCT DESIGN
Frills paper + goods is an online paper studio offering custom designed invitations, decor, prints + stamps for any occasion.
CREATIVE DIRECTION
PURSUE YOUR PASSION. We stand behind the creators, the doers, the dreamers—making the shoes that help them move with the confidence and comfort they need to bring their visions to life.
photographer — Attilio D'Agostino
dp — Sean Funcik
producer — Elizabeth Tucker
art director — Laura Coggins
stylist — Liz Gardner
talent — Meg & Chad Gleason of Mogela
Jordan & Kayla Bauer (former owners of Hello Juice)
Lisa Hackwith or Hackwith Design House
Katie Collier of Katie’s Pizza & Pasta
Martin Goebel of Goebel Furniture
IDENTITY, BRANDING, WEBSITE DESIGN + COLLATERAL
Pan Galactic Digital is Pan Galactic Digital is a marketing agency that specializes in search engine optimization, search engine marketing and social media.
ART DIRECTION + STYLING
Dr. Scholl's Shoes is a healthy living footwear brand that designs fashionable and functional shoes for active, everyday lives.
These photos were styled for social media and email marketing for the brand.
INVITATION DESIGN
featured on FPO [FOR PRINT ONLY]
When my little dude turned four, we celebrated at a skate park. For his invitation, I wanted to design a skateboard deck with hand lettering. He was basically the art director...picked out the neon paper and made sure it had bolts on it because he's fast and four! Triplex paper is a showstopper! When making your own, be sure to use a thin layer of book-binding glue between the layers to adhere, worked like a charm.
ART DIRECTION
Dr. Scholl's Shoes is a healthy living footwear brand that designs fashionable and functional shoes for active, everyday lives.
photographer Anne Menke
producer Amy Uratzu of 101 North
wardrobe/stylist Kris Zero
prop stylist El Manziel
hair & makeup Prisca Wille
talent Ray Roberts, Polina Frantsena, Chad Cole
IDENTITY + BRANDING
What's Gaby Cooking is the lifestyle blog of California girl, Gaby Dalkin...she shares food and drink recipes, her obsessions, photos and great restaurants from her travels and entertaining ideas.
IDENTITY + PACKAGING
LifeStride is a healthy living footwear brand that designs on-trend, easy to wear, affordable shoes with 24/7 comfort.
The purpose of this rebrand was to appeal to the new target consumer, which is a wide age range, from a teenager shopping for her first pump to the mom on the go. Making the script in the identity a little more youthful and easier to read, this custom hand drawn logo conveys movement to reflect the brand’s product attributes.
