ABOUT
HELLO I’m LAura, Creative Director
& deSIGNER with 10+ years of experience, passionate about branding & producing memorable, multi-channel brand storytelling campaigns THAT ENGAGE CONSUMERS.
I'm a graduate from the University of Missouri–Saint Louis with a BFA in graphic design. I have a passion for typography, photography and fashion.
I currently live in Saint Louis with my husband and our three sons and new puppy, Banks.
For the past eleven years I have been working in the fashion/footwear industry, currently leading a team of art directors, designers and copywriters for LifeStride, Rykä, and Bzees, and formerly Dr. Scholl's Shoes. I was awarded an ADDY in 2014 for a lookbook I designed for Dr. Scholl’s Shoes.
I am currently designing and managing social media for a tween and teen girls boutique, Cakewish as well as for The Method Aesthetics + Wellness.
I worked as the lead freelance creative director for a craft granola company, Oat My Goodness. I also freelanced for several baby and kids fashion brands, Sunny & Cheer, Westerly Commons, and The Tiny Company. And for over ten years, I owned an online paper studio, Frills Paper + Goods, offering custom invitations, paper goods, etc.
I was an art director for nearly four years working in the B2B, Financial Services and CPG industries. Most of my experience includes identity, branding, advertising and promotional projects for large premium brands, such as Grey Goose Vodka, Martini & Rossi and Capital One.
My work has been published in Logo Lounge 6 and Parents Magazine. I am a part of the collaborative non-profit design projects, Type Hike and Local Lands that celebrates and supports the outdoors though typography. Some of my designs and typography have been featured on Type Fight, Martha Stewart Weddings, Hip Hip Hooray, Babble, Oh So Beautiful Paper, 100 Layer Cake and 100 Layer Cakelet.
